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Endlessly Inspiring Saudi Unveiled

19-Feb-2026

Be amongst the first to discover the utterly unique and endlessly inspiring Saudi, which is on a journey of significant cultural transformation, evolving its century-old customs to fit the contemporary world. Saudi offers an inspiring array of adventures and landscapes for all travellers – from the ancient tombs of AlUla, to the cosmopolitan city of Jeddah, the modern metropolis of Riyadh, and the pristine, turquoise waters of the Red Sea as we take a look at why you should visit Saudi in your next luxury escape.

Historic AlUla

Undiscovered, unmatched and tucked away in the northwest corner of Saudi, AlUla is a region of extraordinary cultural and natural heritage. An expansive, open-air, living museum, it is home to a series of fascinating historical and archaeological sites that span over 200,000 years of human history and ancient civilizations, all the way back to the stone age.

Dramatic tombs, incredible rock formations and Saudi’s first UNESCO World Heritage Site sit alongside lush date palms and AlUla’s Old Town. Boutique, unique and unearthed for centuries, this sublime region is now ready to share its story to only a handful of discerning adventurers.

Cosmopolitan Jeddah

As the gateway to the holy city of Makkah, and with longstanding influence from traders, artists and pilgrims, vibrant Jeddah is the most modern and cosmopolitan city in Saudi. In the UNESCO World Heritage Al Balad Old Town, traditional bakeries, local souqs and ancient merchant houses sit alongside contemporary galleries and cool cafés, whilst the informative Tayebat Museum can be found at Jeddah’s port and highlights the city’s rich 2,500-year history – from its pre-Islamic past to the history of the religion. To make the most of the city’s coastal location, don’t miss a stroll along the Jeddah Corniche, a four-kilometre walkway lined by sandy bays, great restaurants and the world’s tallest fountain.

The Magical Metropolis of Riyadh

The capital city of Saudi, Riyadh is a high-rise-filled metropolis that both looks towards the future and offers glimpses into Arabia’s rich cultural history, perfectly blending its ancient roots with its bold vision. Thanks to the city’s flourishing art scene, contemporary galleries and studios sit alongside the ancient historical sites and architecture, and shopping ranges from ancient and bustling souqs to modern and luxurious malls, whilst the city’s cultural fusion is also evident through the range of gastronomy available.

The Radiant Red Sea

Spanning a vast archipelago of over 90 islands, this destination is a diver and adventurer’s paradise, home to the world's fourth-largest barrier reef system. Indulge in exclusive resorts from brands such as St. Regis and Six Senses, which are committed to sustainable tourism.

Whether you're exploring vibrant coral reefs, relaxing on untouched beaches, or hiking through dramatic desert landscapes, The Red Sea offers a unique and unforgettable escape. Whether you’re looking to explore the history and culture, relax at a cosmopolitan retreat or go on an island adventure, Saudi is the perfect destination for your next luxury escape.